When it comes to sales of all smartphones, Apple doesn't actually make up a huge percentage of what people buy. In fact, Apple's iPhones only account for about 3% of all smartphones sold. True!
The pie-chart above shows the breakdown of smartphone sales for all the big players, and as you can see, Apple certainly isn't the biggest - not even in the top three! But wait, there's more... the story gets stranger.
Even though Apple's iPhone sales are a miniscule (tongue in cheek) 3% of all smartphone sales, Apple made a whopping 39% of all smartphone profits!
Nokia, Samsung and LG phones made up 2/3 of all sales, but only 1/3 of all profits!!!
It looks like Apple's business model of providing a pricier product works better than their competitor's plan of selling as many devices as possible. Of course, the iPhone has also been highly praised by most people that own one, even though it's one of the most expensive mobile devices out there!