One percent doesn't sound like much does it? In reality, it can be a huge number. I'd take 1% of Bill Gate's worth anyday - that would leave me with $560 Million. Another big number is 1% of the world's web browsing usage, which is what Apple's iPad is reported to have achieved. Considering that 5% of all web browsing is now done on mobile devices, the iPad is used for a massive chunk of that browsing.
In the US those numbers are even larger, with the iPad being used for just over 2% of all web browsing, and mobile devices accounting for just over 8%. Pretty impressive numbers especially considering the iPad celebrated it's first anniversary just two months ago.