Microsoft and Apple reported revenues of $16.5B and $24.5B, and profits of $5.23B and $5.99B, respectively. Although Apple's numbers are larger than Microsoft's, the latter did have a higher profit margin. Apple's 50% more revenue over Microsoft, generated only 14.5% extra profit!
An economist might also suggest looking at the trend of revenues and profits, from the chart above, and further suggest that some basic extrapolation indicates Apple is more skybound than Microsoft and thus a better financial investment.
Another interesting item to note, if you care about investment returns, is the fact that Microsoft's stock has a lower PEI (price earnings ratio) compared to Apple's stock - 11.06% versus 16.68%. Just keep in mind this is history we are looking at. You must always look at what a company is doing NOW, and what they have for TOMORROW!
Personally, I think both companies Kick Butt!!!
Thanks for the updates buddy. Really both the companies compete each other in there respective fields and thus this type of crest & trough can be seen in the graph.
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